LED channel construction and development trend - (AddTime - 2012-12-21)

At present the traditional lighting still occupied the absolute market share advantage, 200W led Flood light and lanterns of the market is still very low permeability, according to senior LED industry research institute (GLII) the latest figures show that 200W led Flood light and lanterns market permeability accounted for only 7% or so. Investigate its reason mainly has the following:

1, 200W led Flood light and lanterns price is on the high side. At present in KA supermarket sale in five wled ball steep light price average in the - 70 yuan between, and the same efficacy of ordinary energy-saving lamps price in 7 to 15 yuan between, the number of times the price. At the same time, LED the packing of the products that are too simple, and not very good to let the consumer products have a comprehensive cognition.
2, the promotion of lag. At present, the domestic specializing in the production of 200W led Flood light lamps and lanterns of the downstream manufacturing enterprise thousands of, but in the terminal market specialized in LED products business but a few businesses. At present, in addition to the government policy support, and other forms of marketing, from lack of GLII visit terminal business to understand their own, most merchants of 200W led Flood light and lanterns cognitive also has some disadvantages, lead to not to terminal consumer right convey 200W led Flood light and lanterns advantage and the difference between traditional lamps and lanterns.
3, retail shop goods not right. Common in KA supermarket are a large number of traditional lighting product sales, but 200W led Flood light and lanterns of the shop goods is very limited. At present, the domestic KA supermarket, carrefour, wal-mart only these large stores have a small amount of brand 200W led Flood light and lanterns in the sale, and shop goods brand, only few of them together, card Po company pass, firefly, byd, and so a few brands.
At the same time, the brand is not in the store configuration relevant pre-sale service personnel, the terminal consumer choose and buy lamps and lanterns, 200W led Flood light and lanterns is deserted. Compared with the traditional lighting brand, LED brand also do not have market reputation and influence. Like philips, panasonic, leishi, op, history ford and traditional lighting brand, in the industry has a good reputation, but in 200W led Flood light on the brand promotion is still in a state of lag. Terminal consumer to lamps and lanterns brand cognitive still stay in the traditional lighting products, and in the market competition, and the traditional lighting brand good marketing ability, compared to the domestic 200W led Flood light enterprise in the system on the marketing strength is weak, the short term is difficult to the run-up in market competition. At present, 200W led Flood light enterprise in addition to paying attention to application oriented product research and development, but also pay attention to the making of the brand. At present most of the 200W led Flood light enterprise is hit "energy conservation and environmental protection", "low attenuation", "long life" concept, but it failed to be accepted by the vast number of consumers, the market is flooded low inferior products but also seriously affect 200W led Flood light brand prestige. The businessman should do according to the measures

2012 years to terminal for dealers will be shuffling of the year, "the strong strong, the weak were knocked out" half hard to change. Can survive the winter, see lamps and lanterns merchant's financial strength and business model. In the whole nation each big building materials market passenger volume decreasing year by year of circumstances, if companies or wait for the customer to the door, that is without a doubt the worst measures. For the 200W led Flood light enterprise, are also facing a channel of the trapped, in terminal can't find distributors, at present a lot of LED enterprises to choose open regular distributors directly. Such as BeiJing semiconductor lighting, in shenzhen and the lighting city to open direct manufacturers, in addition to regular distributors nanchang sunlight lighting square there are many 200W led Flood light enterprise directly in the sunlight lighting market opened flagship store. Now for the part of the strong traditional lighting distributor for, how to grasp the 200W led Flood light market trend, using their own channel resources, seek and LED enterprise common management terminal entity shop is the best policy. In August this year, BeiJing semiconductor lighting will own stores flagship store and the adjacent yi high lighting merger, the merger is based on a high lighting as dealers don't have too much money in the market, through long-term boil down with LED enterprise merger, one is from a long-term BeiJing lighting take goods, the second is not to worry about money have not go down the problem. With more and more dealers in the second half of the funds in fracture risk, LED to the enterprise character, is now looking for excellent dealer, establish long-term cooperation relations best time. LED channel construction and development trend

Enterprise how to not form the industry standard, full of good and evil people mixed up quality LED the market fight a chance to live? Quality is a magic weapon to win, and at the same time, product reputation and brand symbol, and in the future LED terminal market competition will certainly to be the brand competition.

1, development LED stores. The LED the market situation is concerned, store became the most feasible terminal channel mode. LED enterprises and businesses lack of industry and the market standard, so the test store the fundamental survival is to store management and sustainable profitability. At the same time, store and promote enterprise's own brand awareness and influence of the effective way.
2, in the domestic main area lamps and lanterns city or city, and other professional markets for small shop goods for pilot. Or with the local core dealers cooperation operating mode, but in the short term this mode to popularize strength should not be too big.
3, at present, part of the 200W led Flood light enterprise are and overall strength strong well-known brand cooperation, with the aid of famous brand retail stores to shop goods. This also can yet be regarded as a good channel construction direction, with the aid of famous brand impact on their own LED brand influence, health degree and reputation of ascension is very helpful.