Call Us: 86-760-22355534 | Home | Contact Us | Download


Get Inquiry

News

From the integration of the supply chain to channel force - (AddTime - 2013-01-14)

Along with the LED business and engineering lighting, 200W led Flood light application market will usher in a channel war. G20 summit - led Dr ZhangXiaoFei secretary-general, said G20's mission is to form large efficient led industry supply chain, through the integration of good suppliers, joint innovation, establishing suitable for led channel network. http://www.jujialighting.com/ Due to the consistency of the consumer, the traditional lighting channels and 200W led Flood light channel, and no essential difference. But, because at present the whole distribution channels master in traditional lighting enterprise hand, LED enterprise want to be in this piece of mature land to establish channel, is difficult.

Therefore, build a common supply chain system, forming a strong channel brand, and the traditional lighting enterprise compete, appear is imperative. August 16, 2012, in the second G20 - LED guangzhou summit, G20 member enterprise leaders have established a joint of the integration of the supply chain channel agreed on.

Channel force With the traditional lighting channel game, 200W led Flood light enterprise only with joint innovative ways, to be able to become the largest strong. Single home LED enterprises to establish perfect channel, with the top ten traditional lighting enterprise competition, need a lot of talents, capital, time. "Wait till you get these things done, the traditional lighting enterprise has successfully into the 200W led Flood light , production coessential cost product." ZhangXiaoFei doctor said, 200W led Flood light enterprise to build channels has been very difficult, at this time will need more force. For LED enterprise whether can use traditional lighting channels of cooperation, huizhou yuan get photoelectric co., LTD., director of the standing deputy general manager ShiYuCan said, as the traditional lighting enterprise also in hair force LED, the above model to achieve up is not simple. Then 200W led Flood light enterprise how to reasonable and effective use of traditional lighting channel? In the G20 summit guangzhou summit, the leaders of the member enterprises establishing joint channel reached a height consistent. Although, the 200W led Flood light industry there are a lot of new opportunities, but its own some characteristic, also make products in the promotion process there are many complexity. "Consumers in the gap of price between products, or to think, what kind of products and brand is the best, and at present, the 200W led Flood light enterprise in the brand is not strong." Dr. ZhangXiaoFei at the summit of a news conference. "Although the traditional lighting enterprise holds channel advantage, but LED enterprise can through the direct differentiation, or parallel to establish new channel way, to seize more market share. ZhangXiaoFei doctor thinks, traditional lighting online channel was weak, and 200W led Flood light enterprise can through the innovation seize this channel. Cypress lion photoelectric sales director WangPeng think, because at present lighting city 200W led Flood light market is very chaotic, therefore the future 200W led Flood light enterprises to establish joint channel possibility and feasibility is very large. But he also said that the next two years, such as the su ning, gome 200W led Flood light channel platform must be losses. Therefore, establishing the channel platform the key is to have strong financial strength, and completes the loss of mental preparation. Downstream supply chain integration

In addition to discuss common make joint channel, the G20 summit - LED news conference, also announced a based on the member enterprises downstream procurement platform plan. "The G20 is one of the biggest advantage of member enterprises in the industrial chain of the depth of cooperation between inside." He said ZhangXiaoFei, build a procurement platform, the purpose is to let the outstanding supplier get centralized order, thus the product purchase cost reduction, help purchase enterprise fast do mass, and finally form a benign circulation. Based on this, G20 member enterprise will be the first to start from the internal cooperation.

On July 16 - at the G20 summit conference LED CTO, the member enterprises officially launched the four series of 200W led Flood light light source of the G20 - 200W led Flood light specifications, this also marks the G20 summit member enterprise internal cooperation formally began. "We will put this product specifications to the global market, at the same time in the Chinese market 200W led Flood light brand set an example. Meet the specification of the product will be condensed G20 member enterprise upper, middle and lower reaches technology, this product can withstand the market test, its life, efficacy is a complete security system. ZhangXiaoFei, says Dr. At the same time, the next G20 - 200W led Flood light specifications will be big range promotion, set up the G20 brand. "The future 200W led Flood light enterprise will appear a unified brand, and foreign enterprises with a phase fight. But founded their own brands, capital investment is very large, and the time required for a long time." ShiYuCan said. G20 - LED summit member enterprise tsinghua tongfang WangLiangHai vice President, said in the past more than a year of time, G20 members cooperation between enterprises is becoming more and more close, from materials, chips, to packaging, to application. "With each other all further understanding to each enterprise advantage, we can see more clearly the cooperation form, which in itself is a kind of industrial integration." In fact, the G20 purchasing platform is not only provide summit between the members of the enterprise industry cooperation, as well as opening to the outside world, and all LED industry outstanding enterprise cooperation, formed complementary. ZhangXiaoFei doctor said, in this platform above, all types of product line is very rich, it could basically meet the future on middle and lower reaches of the supply demand.