The LED indoor lighting era right channel "revolution" - (AddTime - 2013-04-16)

As 200W led Flood light technology matures, the cost decline gradually, the 200W led Flood light lighting on the road, commercial, office and so on each segment of the market gradually began to start. 200W led Flood light lighting "channel layout also entered the critical period of the enterprise. Timeliness, completeness, and modes of the construction of channel choice will largely influence the enterprise in the position in future market competition. "In the middle and lower reaches of 200W led Flood light industry is in growth, application is the fastest growing in the field of indoor lighting, prices is also the biggest drop from a year earlier." High 200W led floodlightCEO Zhang Xiaofei, Dr. In channel layout, whether manufacturers or merchants don't have much time to wait. Since last year, the traditional enterprises, export enterprises, multinational enterprises, state-owned enterprises and other various types of enterprises have begun to mass channels construction. "Channels construction. Seize the day" According to the institute of high 200W led Flood light industry (GLII) statistics show that in 2012 mainland China 200W led Flood light application output value reached 159 billion yuan, up 37% from a year earlier. Among them, 200W led Flood light indoor lighting production scale is 33.5 billion yuan, up 80% from a year earlier. Since 2012, when the 200W led Flood light upstream capacity gradually release, the status of the industry chain supply exceeds demand further, products prices also fell sharply. This part is also directly contributing to the comprehensive cost of 200W led Flood light lighting products have nearly the same percentage as in the traditional lighting. In this context, 200W led Flood light lighting resources of an enterprise has gained rapid expansion, channel layout battle has begun. Engineering channels and export still sing leading role

Currently, the main channels of 200W led Flood light lighting in general is divided into four types, one is the project sources, mainly government and large engineering project is given priority to. Second, export channels, including OEM and ODM for export. Three is to traditional dealers, agents, supermarket, building materials household professional market of lamps and lanterns of multi-level distribution agent. Four is lighting enterprise self-built store and experience shop direct sales model. Represented by electricity are also included in this new marketing model. High 200W led Flood light industry research institute (GLII) statistics show that in 2012 mainland China 200W led Flood light lighting products for more than 70% of its sales channels and export market, from engineering and self-built channels of sales channels through distributors contribute less than thirty percent. "200W led Flood light the price is relatively high, a few years ago while on the product performance and energy efficiency has incomparable advantage over the traditional energy-saving lamps, but the price is always hinder its true to market." Members of the G20 summit - 200W led Flood light enterprise tongfang co thumer o semiconductor lighting industry and the ministry lighting division general manager told reporters, the "high" enterprises to select the project as a breakthrough point, first of all, is to ensure that they can survive, followed by the brand through the project. But, after all, project the size of the market is limited, and the domestic 200W led Flood light indoor lighting market demand has not improved significantly, exports has become an inevitable way out many 200W led Flood light manufacturers in the past few years. According to relevant statistics show that in 2011 mainland China export all kinds of 200W led Flood light lamps and lanterns is worth about $3.2 billion, up to 2012 years ago in the third quarter, exports worth about $2012 in 2.77 billion. 200W led Flood light lighting application at present, China enterprise with more than 1 m, high 200W led Flood light industry research institute (GLII), according to indoor lighting products of Chinese mainland in 2011 exports accounted for more than 70%. Since last year, however, continued economic weakness abroad, the product certification of export market barriers also began to increase, export started to become increasingly difficult. 200W led Flood light many export-oriented enterprises overseas orders slump last year, turned to the domestic market has become the only option for many companies. Indoor lighting era

Project is limited after all, and for enterprise qualification, brand, technology, capital strength to demand higher, many small and medium-sized enterprises are unable to enter this field. And 200W led Flood light lighting opportunity also lies in the largest indoor lighting especially the large-scale civilian market. Zhang Xiaofei, says Dr 2013 is the key to the outbreak of 200W led Flood light lighting, especially in the indoor lighting for one year, now the price of products especially 200W led Flood light ball steep light has fallen to a level closer to the traditional lighting, 200W led Flood light advantage is gradually, especially in the field of commercial lighting replacement effect will be greatly accelerated. High 200W led Flood light industry research institute (GLII) estimates that in 2013 mainland China 200W led Flood light indoor lighting production scale still will maintain rapid growth trend, is expected to reach 55.7 billion yuan, up 66% from a year earlier, production scale will exceed the landscape lighting, as the largest market segment 200W led Flood light applications. In this context, many 200W led Flood light companies start comprehensive power indoor lighting market, from industry investment amount distribution, 200W led Flood light lighting enterprise has become the "properties". At present, many 200W led Flood light companies, international brands, including many previously involved in the field of 200W led Flood light enterprises have begun to cut into the lighting application market, have the ability of their dry, no experience to take OEM or strategic alliances, etc. Has always been known as the "200W led Flood light lights expert" on the attendance of the photoelectric since 2013 will invest on indoor lighting area. Frequently on the photoelectric vice chairman Huang Guanzhi said, the company will choose their production part of product, the other is through the way of OEM and ODM OEM production, in order to occupy the market quickly with the best cost-effective products. Indoor lighting products belong to directly to customers and consumers, it fundamentally determines the importance of the channel. Whoever occupies high quality channel resource, in the 200W led Flood light lighting market. Channel construction and selection of channel mode become a top priority in front of each 200W led Flood light lighting enterprise, speed, quantity and quality of decisions. Channels for the climax

Manufacturer and channel relationship has always been the hot spot of the lighting industry a controversial topic, today in the era of lighting is no exception. Quality can help enterprises to quickly open the market distribution channels, increase sales, expand brand awareness and influence. And dealers will grab profits with manufacturer cooperation. Channels "200W led Flood light lighting now belong to the demand of the situation, a good strong dealers about so much, all manufacturers are competing to. Almost every day I got a call from the different 200W led Flood light factories require cooperation." Hangzhou wei Yang lighting Shen Weiyang chairman told the high 200W led Flood light reporters. Shen Weiyang said, core resources is a brand of manufacturer, merchant's core resources is the channel. Main business goals of the two sides are promoted the market share and profits. Manufacturers need high quality channel resource, but marketers need most is a good product. Currently, for channels, especially high quality dealer resources competition has entered the white-hot stage, national all kinds of investment promotion advertising, investment promotion conference. "We have more than 10 provinces and cities across the country laid dozens of stores, developed around 100 dealers. Specializes in lighting business, a subsidiary of lai and lighting also introduced a channel construction experience of general manager, and vigorously expand sales channels established a dedicated sales team." Hon, photoelectric (SZ. 300219), deputy general manager and chairman secretary Deng Shoutie said, with a good product is the first step, a channel is the key to really push the product to the market. During the recently held in guangzhou lighting fair, many 200W led Flood light lighting companies with a giant advertisement of China merchants throughout the country. Many enterprises, have said, head of enterprise the focus of this year is on the channel construction of large-scale investment, head start. According to reporter understanding, frequently on the photoelectric will also be in recent national channels for investment promotion conference, invited the nearly thousand dealers in all over the country provinces and cities. Frequently on the photoelectric Li Xuliang chairman said, the company will increase investment on indoor lighting products this year, choose a batch of excellent dealers channels and enterprise development together. At the same time, many international brands will be defined to channels to open up this year, the G20 summit - 200W led Flood light jiaxing CMO meeting, Philips Zhou Xuejun director of asia-pacific markets also said the lighting market in 2013 will usher in a period of brand and channel construction will be the top priority. Urgent "channel construction", this is the recent high 200W led Flood light sponsored "2013 China tour products display and investment promotion conference", many 200W led Flood light lighting manufacturers and industry experts agree. From hangzhou, changzhou, nanjing has been to linyi, many channels lighting companies and dealers to participate in fierce battle scene also verified the channel construction. From "investment" to "choose"

Channels of the quantity and quality will directly determine enterprise sales and market position. On the channel choice, therefore, this year the focus of many 200W led Flood light lighting enterprise has had two years of "investment" to make the transition to "choose". On the scale, improve the distribution system, engineering background, identity of enterprise culture idea strong dealer become each big manufacturer for the object. The personage inside course of study says, many traditional lighting of 200W led Flood light enterprises because do not understand the status of the lighting market channel, channel construction during the first two years of a lot of detours, to recruit dealers are small scale, many traditional lamps and lanterns of sales experience, lead to enterprise spent a lot of money, but no obvious effect. Even if some open here, but only loss-leader. "Didn't form a perfect channel system, natural form no competitiveness." "Current channel quality resources in the most competitive, but manufacturers should also have their own stick to channel principle, should not hear." Members of the G20 summit - 200W led Flood light enterprise lianchuang optoelectronic (SH. 600363) sales director Li Wenjing believes that the appropriate dealer firstly should have a good social resources and local sales channels, good corporate management specification model and lamps and lanterns industry background, as well as the 200W led Flood light lighting products industry has a profound understanding enterprise culture idea and identity. Huang Guanzhi also said that the attendance on photoelectric when choosing dealers this year, will pick on those in the regional market dominant oligarchs core distributors and dealers. "Good distribution channels and engineering background will be the main consideration factors." Have a good distribution channels, product performance, product line rich degree, after-sales service, etc. Is the touchstone of the true test the 200W led Flood light lighting business. At present, the 200W led Flood light lighting on the market with low price, quality is uneven, after-sales service guarantee assembly products. In turn, dealers also faces how to choose the 200W led Flood light brand confusion. Have dealers said, as long as there is guarantee product quality and after-sales, have certain price competitiveness, it will be approved. The outbreak of the "2013 will be 200W led Flood light lighting sources, with continuous infiltration 200W led floodlights, strengthening traditional lighting to 200W led Flood light lighting, 200W led Flood light lighting companies began big channel construction, 200W led Flood light lighting brand gradually appeared. In the next three years, the domestic lighting market competition heats up, four years decided to industry top 10 ranking." Dr Zhang Xiaofei said.