Channel war LED lighting companies can turn things around - (AddTime ： 2013-04-02)

Experience feeling the stones across the river exploration in 2012, by 2013, the domestic and foreign first-tier brands have started pushing into the 200W led Flood light lighting market, the battle 200W led Flood light lighting sources and started.

In guangdong in May last year, the implementation plan of promote the use of 200W led Flood light lighting products in guangdong province to carry out the execution, national ministry of science and technology on July "semiconductor lighting technology development special" twelfth five-year "planning" and "the 20122013 annual financial subsidies to promote semiconductor lighting products project start bidding, national development and reform commission (NDRC) announced in February" semiconductor lighting energy saving industry planning "and other policies, 200W led Flood light lighting engineering channels show hot state government, but due to the 200W led Flood light lighting industry are emerging and product price is too high, the market terminal still failed to sell.

The domestic present status of the 200W led Flood light lighting sources and analysis

Many funds and companies into the 200W led Flood light lighting industry, 200W led Flood light lighting relative excess capacity, make the 200W led Flood light lighting industry bottlenecks encountered in the process of development. How to develop 200W led Flood light lighting market has become one of the 200W led Flood light business task. Main channels for engineering at present, the 200W led Flood light lighting industry, the network channels, using the traditional sales mode distribution, agents, joined the cooperation of the terminal sales model, enterprise investment based on the terminal market regional store, shop and so on. The four channels, each has its advantages and disadvantages: engineering channel demand is big, high profit margins, but the high cost of coordination, project spread, money collecting long-term, is not conducive to enterprises to expand reproduction; Network channel upfront investment costs low, the operation is simple, but competition is intense, fragmented and delivery is uncertain, and after-sale service is difficult to follow up; Distribution channels can be quickly layout, and the marketing network rapid development, but the dealer profitability and loyalty can't control; Retail channel high controllability, good planning, good brand traces and after-sale service to follow up, but the upfront costs, operating reserve fund to the enterprise and management have higher requirements. According to the survey, at present, the project is done in the field of 200W led Flood light lighting, one of the most basic is the government and enterprise cooperation, or by EMC mode to implement. Network channels mainly go to replace 200W led Flood light lights, 200W led Flood light lamps and lanterns of retail and so on. As for in terms of traditional distribution channels, many first-class enterprises at home and abroad have started to carry out the dealer conference, investment promotion conference, product release and meeting, etc., at the same time, in a lot of lamps and lanterns city are emerging 200W led Flood light lighting show experience center, trading center. Lamps and lanterns city such as Beijing ten mile river, lights, etc., in Shanghai LiuYing road lighting city, kyushu, zhongshan city, shenzhen huaqiang north 200W led Flood light distribution center, etc. But the feedback is not popular 200W led Flood light household lighting, commercial lighting in the market also can. Channel war 200W led Flood light companies can turn things around

As countries policy tend to promote popularization of 200W led Flood light lighting, domestic and international first-class 200W led Flood light lighting lighting companies transformation, traditional and traditional lighting and 200W led Flood light lighting enterprise begin to product research and development and production, marketing, channel layout, etc. War on price of 200W led Flood light lighting products, such as price war, channel, marketing war will sanguo dynasty.

Philips lighting
At the end of January 2013, philips consumer electronics business is all off, will focus on medical and lighting industry. Philips has become one of China's electronics industry's biggest investment partners, the accumulative total investment of more than $3.4 billion, 35 joint venture and wholly owned enterprises in China, has more than 60 offices nationwide, more than 19000 employees. Philips lighting division insight into the needs of public and private space environment lighting, to launch the end user oriented energy efficient lighting solutions and application products.

Osram lighting
In 2012, osram lighting (China) co., LTD. CEO YiXiaoMing has said in a media interview, osram company pays attention to is the 200W led Flood light technology innovation, and always on the premise of product quality and maintaining the health of the 200W led Flood light market and sustainable development.

panasonic
5, Japanese media reported that Panasonic lighting division "PanasonicCorporationEcoSolutionsCompany (hereinafter referred to as PCESC)" before the program ended in 2015 before the end of march (2016) out of household fluorescent lights in the market, will be switching to 200W led Flood light lighting products

Leishi lighting
Leishi lighting r&d department officials said. "Leishi lighting in the future will continue to extensive in-depth promotion of energy-efficient lighting industry overall layout, continue to adhere to technical innovation and the development of new products, to meet consumer demand for lamps and lanterns is escalating consumption, make consumers get real green lighting services." And recently, feng jing series leishi lighting 200W led Flood light lighting product, new product design changed after light Angle, lighting effect can be comparable to incandescent lamp. Leishi is famous for its big dealer system, according to people who have the leishi lighting at present has set up a department in charge of the electronic commerce enterprise, through cooperation with third party professional electricity company, plans to day in cats, jingdong mall stores leishi lighting products and "product category not offline and original products, specifically for electric business channels to design products, mainly in order to avoid impact to the original channel, at the appointed time, the price of electricity channel than offline."

Foshan lighting
In the era of traditional lighting, as the "king of light" according to the site can be seen everywhere all over the country, merchants of Buddha as trust is also very high. In 200W led Flood light lighting, according to a series of measures. In 2012, according to set up the 200W led Flood light lighting marketing teams, also held in 200W led Flood light lighting product, in order to new developments in 200W led Flood light lighting in the new period.

The star light electric
On March 21, 2013, the star light electric 200W led Flood light general lighting products in hunan, changsha, hunan promoting country garden phoenix hotel, star electric 200W led Flood light general lighting products as the national meeting of the fifth station, hunan promoting heritage meeting last few games channel construction, the modes of publicity for the star light electric products for the star light electric corporate image and brand concept, the overall strength of the publicity and fired a shot.

Hon, the photoelectric Hon optoelec involved in since 2011, has 200W led Flood light encapsulation will be the main business in the domestic market share up to 1.93%. In 2013, the 200W led Flood light packaging companies will strategy to expand to three areas: encapsulation, general lighting, automobile lighting. Li Guoping told reporters, just opened this year, hon optoelec expansion has begun. It is reported, after the company has bought about 40 million yuan worth of equipment, equipment at the end of this will continue in place until early next month. "Encapsulates the capacity this year will be around 1000 kk /, if better, would reach 1200 kk per month to 1300 kk/on this level." He said hopefully. In addition to the above companies, there are many lighting enterprise also began to market layout. As countries spare no effort to promote local policy, domestic and foreign enterprises to reduce costs to provide better products, performance price ratio and strengthen marketing, channel construction, lighting companies can turn things around, we wait and see.